YouTube, the world’s largest video-sharing service, is looking beyond video to keep its homegrown stars — and their fans — from departing to competing platforms.
Amid competition from Facebook, Snapchat, and Twitter, YouTube is developing a feature internally called Backstage where users can share photos, polls, links, text posts, and videos with their subscribers. Backstage is expected to launch by the end of the year, possibly this fall, on mobile and desktop, initially with select popular YouTube accounts and with limited features.
Akin to a Facebook Timeline or Twitter profile, Backstage will live alongside the Home and Videos tabs within individual YouTube channels. Posts shared to Backstage will appear in reverse chronological order, and, crucially, will also appear in subscribers’ feeds and notifications, making them highly visible to fans.
While Backstage is expected to introduce entirely new types of content to YouTube, including tweet-like text posts and topical polls, it also presents new opportunities for video sharing. Backstage will eventually enable users to share both traditional YouTube videos and Backstage-only videos, possibly creating an opportunity for more intimate, or even ephemeral, video sharing between YouTubers and their fans.
Read more at : VB
