About Floré

Floré, by Sun Genomics, is redefining what it means to take a probiotic. Unlike conventional products that hand every consumer the same capsule regardless of what's actually living in their gut, Floré starts with the individual — reading microbiome sequencing data against a deep map of markers and microbes, then designing a formula around the precise gaps and opportunities that data reveals. Flore

Built on more than 20 years of hands-on microbiome research, Floré's formulation engine analyses 352 biomarkers across 23,000+ microbial species mapped to 209 health conditions — achieving a 94.2% success rate across 40,000+ personalized formulations. Every formula is clinician-monitored, individually manufactured from 68+ strains, and informed by what is likely the largest real-world human dataset for personalized probiotic formulation in existence. FloreFlore

The science was world-class. The mission was clear. What Floré needed was the intelligent systems infrastructure to deliver that science to consumers at scale — seamlessly, intelligently, and without operational friction.

That is where Wedigtech came in.

The Challenge

Floré was operating at the frontier of personalized medicine. But behind the science, the operational reality was complex and demanding.

Every order was not a product being picked off a shelf. It was a unique formulation — triggered by individual microbiome data, reviewed by a clinician, manufactured to order, and shipped cold to the consumer. The journey from a consumer's health profile to a bottle in their hands involved laboratory processes, clinical oversight, formulation logic, supply chain coordination, and consumer communication — all running in parallel, all requiring precision.

Without intelligent systems tying these processes together, scale was not just difficult. It was structurally impossible.

The risk wasn't just operational inefficiency. It was the integrity of the product itself. In a business where every formula is personal, every failure in the system is a failure for a real person with a real health outcome depending on it.

Floré needed more than software. They needed an intelligent operating architecture built for the complexity of precision health — and a partner who understood that the stakes were human, not just commercial.

The Northstar™ Partnership

Wedigtech entered a full Northstar™ partnership with Floré — a structured, outcome-driven engagement built on shared ambition and shared accountability.

This was not a technology project. It was a growth transformation engagement — designed to build the intelligent systems that would allow Floré to scale its science without compromising the precision and personalisation that made it exceptional.

Wedigtech's four intelligent systems — Growth, Customer, Operating, and Technology — were deployed together, as one integrated programme, toward one outcome: making Floré's vision of personalised probiotic medicine scalable, automated, and accessible to the US market at enterprise grade.

What Wedigtech Built

AI/ML-Powered Formulation Engine

At the core of this entire engagement was the intelligence that makes Floré, Floré. Wedigtech developed Floré's formulation engine — the AI and machine learning system that takes individual microbiome data and translates it into a precise, personalised probiotic formula. The engine processes complex biological inputs, maps them against health conditions and outcomes data, and generates formulation recommendations at a level of accuracy and personalisation that no manual process could replicate at scale. This is not a quiz. This is precision medicine, powered by intelligent systems.

Laboratory Information Management System (LIMS)

We designed and built a comprehensive Laboratory Information Management System that tracks the entire probiotic journey — from the moment an order is placed to the moment it is delivered. Every step of the formulation, manufacturing, and fulfilment process is captured, monitored, and governed within a single intelligent system. Lab teams have full visibility. Management has full control. And every personalised formula can be traced with complete accuracy from conception to consumer. In a business where precision is non-negotiable, this system is the operational backbone that makes precision possible at scale.

Consumer-Facing Applications

We built the end-to-end consumer experience — native applications that allow users to seamlessly order their personalised probiotics, upload their microbiome data, track their formulation through the laboratory process, and manage their ongoing health programme. The experience was designed to reflect the sophistication of the science behind it — intuitive, transparent, and built around the consumer's health journey rather than a transactional checkout. Every touchpoint was designed to build trust, drive retention, and make the complexity of personalised formulation feel effortless to the person on the other side.

HubSpot and Shopify Integrations

Wedigtech built deep, bi-directional integrations between Floré's platform and both HubSpot and Shopify — connecting consumer data, order management, CRM, and marketing into a single, coherent operating system. These integrations eliminated the data silos that fragment most health and e-commerce businesses, enabling Floré's commercial and clinical teams to work from a single source of truth. Customer journeys that once required manual handoffs between systems now flow automatically — from first touchpoint to formulation to fulfilment.

Intelligent Notification and Reorder System

In personalised health, consistency is everything. Missing a dose — or missing a reorder — has real consequences for outcomes. Wedigtech built an intelligent notification system that proactively prompts consumers to reorder their personalised probiotics before they run out, based on their order history, usage patterns, and programme timeline. The system removes the friction of remembering, reduces dropout, and directly supports the long-term health outcomes that make Floré's model work. Healthier consumers. Better outcomes data. Stronger retention. All driven by a system that runs automatically.

Automated Reporting Infrastructure

We built a comprehensive automated reporting system that generates structured, real-time reports for management and across departments — clinical, operational, commercial, and logistics. What once required manual data gathering and time-consuming compilation now happens automatically, on schedule, with the accuracy and depth that enterprise-grade decision-making demands. Leadership can act on current data. Departments can track performance without administrative overhead. The business can scale without the reporting burden scaling with it.

The Impact

A formulation process rooted in 20 years of microbiome science. Now powered by the intelligent infrastructure to deliver it to the US market without compromise.

What This Partnership Represents

Floré had already built something exceptional — a scientifically validated, clinically monitored, genuinely personalised probiotic platform with outcomes data that most health companies will never produce. The science was never in question.

What Wedigtech brought was the operational and technological architecture to make that science scalable — without diluting what made it exceptional.

Every system we built was designed around one principle: the intelligence of the product must be matched by the intelligence of the systems behind it. A personalised probiotic deserves a personalised platform. An outcome-driven science deserves an outcome-driven operating model.

That is what we built. That is what we stand for.

"To stand beside founders and enterprises who refuse to settle — building the intelligent systems across technology, marketing, and operations that turn bold ambition into compounding, measurable growth."

— Wedigtech Mission

Floré refused to settle for a generic probiotic in a crowded market. They built something the market had never seen.

We built the intelligent systems to make sure the world could access it.